Many people have expressed uneasiness about the 
advertising enterprise in our time. To put the matter abruptly, 
the advertising industry is a crude attempt to extend the 
principles of automation to every aspect of society. Ideally, 
advertising aims at the goal of a programmed harmony among 
all human impulses and aspirations and endeavors. Using 
handicraft methods, it stretches out toward the ultimate 
electronic goal of a collective consciousness. When all 
production and all consumption are brought into a pre-
established harmony with all desire and all effort, then 
advertising will have liquidated itself by its own success.

     Since the advent of TV, the exploitation of the 
unconscious by the advertiser has hit a snag. TV experience 
favors much more consciousness concerning the unconscious 
than do the hardsell forms of presentation in the press, the